How to Build a Real Estate Website?

Posted by admin

January 17, 2022

No website? No business! Today almost every business needs to be online present on the Internet. If your business is not represented online on the Internet, it doesn't exist. Real estate businesses with many different marketing tools and techniques to get more customers must also consider website creation and promotion as an essential part of their business growth plan. Let's talk about how to create a real estate website with no specific knowledge and skills.
If you don't still have it, think of this post as your invitation to do that asap!

To start with, it's not necessary to be a coder or a web designer to create a simple but effective real estate website. Let us prove it with this step-by-step guide.

1. Choose the right CMS

CMS or Content Management System is what you need to choose first. Estatik is a WordPress real estate development company and we recommend you to give it a try and choose namely WordPress CMS. Here are the top 3 WHYs you need to go with it:
1. It's free.
2. It's the most popular (with 60% CMS market share) & easy-to-use CMS.
3. It offers thousands of ready-to-use solutions (WordPress real estate plugins and themes).

2. Choose the right Hosting & Domain

Hosting is the main component of any website. When googling you'll probably find a list of top WordPress hosting providers with no hassle. Before you pick one of them, you need to decide what type of hosting you'll choose: shared hosting (and/or VPS) or managed WordPress hosting. How these two types differ one from another, please read here.
We choose Shared Hosting for a number of reasons. The key factor is that it provides you with full access to your website server unlike managed WordPress hosting companies which do not use cPanel and use their alternative dashboards.
So, let us offer our list taking into account our experience in dealing with most of them. When making up our own recommended list of Shared WordPress hosting, we've considered the most important factors like server performance (technical capacities), security (SSL certificate support, backups, malware scanning), support level, pricing.
Any option from the list below will become a good choice:
1. Blueshot
2. SiteGround
3. GoDaddy
4. Hostinger
5. Dreamhost
6. Digital Ocean
Even though Managed WordPress Hosting can be smoothly used for small-sized real estate websites, it's extremely important to host your website on a shared or VPS hosting if you import MLS listings into it. For example, we do not recommend or hosting solutions as they use their dashboards and don't provide cPanel or FTP.
Domain name is another necessary component for your future website. Usually, you can register a domain name when signing up with a hosting provider

3. Choose ready-to-use or custom solutions

This is the 3rd question you need to solve. Although WordPress opens the world of great real estate plugins and themes, you might want something special. Let us emphasize that WordPress custom development is very popular service and it's rather common to customize WordPress themes and plugins according to your needs instead of creating web design and functionality from scratch.
In addition to custom development Estatik offers a ready-to-use most popular WordPress real estate plugin. We understand that every single real estate website may differ from each other and that is why we offer three versions of our solution: a free WordPress property plugin - Estatik Simple, a commercial WordPress real estate plugin - Estatik PRO and MLS/IDX plugin for big-sized real estate websites. All the versions have advanced search widget, custom fields builder that allows to add as many fields as you want, listings feature with photo gallery and video. Estatik PRO extends functionality adding agents support, front-end listings dashboard, map search, social sharing and other helpful tools. Finally Estatik Premium unlocks MLS import via RESO Web API and RETS.

4. Add or import your properties

Once you've selected a WordPress real estate plugin and theme, you can add properties to your website manually via easy-to-use Estatik admin or front-end dashboard or import them from your MLS provider. If you need a real estate website with MLS listings and your MLS provider offers data feeds via RESO or Web API, we will be happy to help you via Estatik Premium setup which is included within the package price. In a case your MLS provider works with vendors via platforms like Trestle (CoreLogic), MLS Grid or other, you can also contact us and we will help you to move forward.

5. Promote your website

The final step of making your new website effective and working for you is to promote it to generate more traffic. Website promotion includes several tactics. The basic ones are:
- SEO optimization. The right SEO strategy will make your new real estate website more visible on Google and other search engines.
- Promotion on Social Media. Facebook, Twitter, Pinterest, Instagram became powerful marketing tools a long time ago.
Realtors who have business Instagram accounts, Estatik offers pre-made Instagram Canva Templates that will make your real estate Instagram look more professional and bring you more leads.
- Google Advertising. Based on your available budget, you can easily attract your key audience via Google Ads. First off, start with the Google Keywords search tool and then create an advertising campaign.
- Email Marketing. This remains one of the most effective tools especially if you already have a client base. Sending a newsletter about your new website launch will bring you immediate traffic to your website.
To sum up, it might only look like a complicated process and a long path but in fact it's not. All you need to do is just to go step by step and we all at Estatik will be happy to be with you at every step of your way.